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Google Ads has started crackdown against ads that are violating Google Ads Policy Updates 2025.

A high CTR can be a misleading metric in Google Ads campaigns. While it might seem like a sign of success, a high CTR doesn’t always translate to conversions or meaningful results. In this article, we explore why high CTRs can sometimes signal poor campaign performance and how to focus on more important metrics like conversion rate, CPA, and ROAS to drive real success in your Google Ads campaigns.

Launching your first Google Ads Campaign doesn’t have to be overwhelming. This beginner-friendly guide walks you through every step from setting clear goals and choosing the right campaign type to writing compelling ad copy and monitoring performance so you can start advertising with confidence and drive real results.

Structure your Google Ads account for easier management, better performance tracking, and smarter optimization.

Unlock the power of Google Keyword Planner to optimize your ad targeting, drive conversions, and boost ROI with these expert tips.

Audience segmentation helps refine Google Ads targeting by grouping users & delivering tailored messages to boost CTR & conversions.

Ad Extensions enhance Google Ads by adding sitelinks, callouts and more to boost CTR & improve ad relevance. Learn how they work.

Boost your Google Ads success with a Smart Keyword Strategy , target the right audience, cut wasted spend and maximize ROI!

Discover how Smart Bidding in Google Ads uses machine learning to optimize bids in real time, maximizing conversions & boosting ROI.