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THE DAILY PULSE
Why Your High CTR Might Still Mean Poor Google Ads Performance
A high CTR can be a misleading metric in Google Ads campaigns. While it might seem like a sign of success, a high CTR doesn’t always translate to conversions or meaningful results. In this article, we explore why high CTRs can sometimes signal poor campaign performance and how to focus on more important metrics like conversion rate, CPA, and ROAS to drive real success in your Google Ads campaigns.
Apr 305 min read
Why Your Google Ads Campaign Structure Might Be Hurting Performance
Poor campaign structure can cause low impression share and wasted spend—learn how to fix it for better Google Ads performance.
Apr 254 min read
Struggling with Low Impression Share? Here’s What Might Be Causing It in Google Ads
Struggling with low impression share? Discover key causes and actionable fixes to boost your Google Ads visibility and performance.
Apr 233 min read
Why Ad Extensions Are Essential for Better CTR in Google Ads
Ad Extensions enhance Google Ads by adding sitelinks, callouts and more to boost CTR & improve ad relevance. Learn how they work.
Feb 144 min read
Why You Need a Smart Keyword Strategy to Succeed in Google Ads
Boost your Google Ads success with a Smart Keyword Strategy , target the right audience, cut wasted spend and maximize ROI!
Feb 144 min read
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