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Meta Ads
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Latest News


9 Common Challenges Media Buyers Face with Meta Ads and How to Overcome Them
Meta Ads can be a goldmine for eCommerce, but media buyers often face hurdles like creative burnout, policy surprises, and targeting struggles. In this post, I break down nine common challenges and share practical solutions to overcome them.
Sep 64 min read


Top 6 Reasons Why You Need Facebook Ads Library for Competitor Analysis
Top 6 Reasons Why You Need Facebook Ads Library for Competitor Analysis When it comes to paid media, staying ahead of the competition is...
Sep 33 min read


Meta Ads Will Now Auto-Add UTM Parameters to Every Ad
Meta Ads UTM parameters will now be auto-added to every ad, streamlining campaign tracking for marketers. This update simplifies URL tagging, reduces human error, and enhances data accuracy—allowing performance marketers and small business owners to gain clearer insights and optimize ad performance across Facebook and Instagram.
May 85 min read


Avoid These Common Facebook Ads Mistakes in 2025
Avoiding Facebook Ads mistakes in 2025 is critical to staying competitive in a rapidly evolving digital landscape. In this blog, we break down the most common pitfalls like poor audience targeting, weak ad creatives, and ignoring privacy changes and provide actionable strategies to improve your Facebook ad performance and ROI.
May 74 min read


Why Tracking Conversions Properly is Critical for Google Ads and Facebook Ads Success
Proper Conversion Tracking is key to ad success! Learn how to track, optimize, and maximize ROI on Google Ads and Facebook Ads.
Mar 294 min read


How to Use Meta Ads to Drive Leads for B2B Businesses Effectively
Boost B2B leads with Meta Ads! Learn targeting, ad formats and optimization strategies to maximize ROI and drive conversions.
Mar 254 min read


Facebook Audience Targeting: How to Find and Reach Your Ideal Customers
Boost your ad performance with Facebook Audience Targeting—reach the right customers, optimize engagement, and maximize conversions!
Mar 204 min read


Why Creative Testing Is the Secret to Scaling Your Meta Ads Campaigns
Scale your Meta Ads with creative testing—boost engagement, lower costs, and maximize ROI with data-driven ad optimization!
Mar 194 min read
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