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THE DAILY PULSE


Facebook Ads Scaling Strategies: When and How to Increase Your Budget
Master Facebook Ads scaling with smart budget increases, new audiences & creative refreshes.
Mar 84 min read


How to Reduce Facebook Ad Costs Without Sacrificing Results
Smart strategies to lower Facebook Ads cost without compromising performance or results.
Mar 84 min read


Facebook Ad Creatives: Image vs. Video vs. Carousel – What Works Best?
Discover which Facebook Ad creative image, video and carousel drives the best results.
Mar 75 min read


How to Use Facebook Pixel to Improve Your Ad Targeting and Conversions
Boost ad performance with Facebook Pixel – track, retarget, and optimize for higher conversions.
Mar 74 min read


How to Optimize Facebook Video Ads for Higher Engagement and Conversions
Boost Facebook Ads success with optimized video strategies to drive engagement, clicks, and conversions.
Mar 65 min read


Why Google Analytics 4 Is the Future of Paid Advertising Performance Tracking
Upgrade to GA4 for smarter Google Ads tracking with better insights, cross-platform data, and future-proof analytics.
Mar 64 min read


How to Avoid Running Google Ads Campaigns Without Clear Goals
Set clear goals for Google Ads to avoid wasted budgets and drive better results with targeted campaigns.
Mar 53 min read


Why Landing Page Optimization is Key to Google Ads Success
Landing page optimization is crucial for Google Ads success, boosting Quality Score, conversions, and ROI.
Mar 54 min read


Pros and Cons of AI Tools for Google Ads
Explore the pros and cons of using AI tools for Google Ads to optimize performance and boost ROI.
Mar 44 min read


How To Run An Ad On Google With Super Effective, Budget-Friendly Display Ad Campaigns: My Personal Guide
Running ads on Google can seem overwhelming, especially for beginners. With the right information and approach, anyone can create a...
Mar 45 min read


A Guide to Using Google Ads Editor for Campaign Optimization
Optimize your Google Ads campaigns faster with Google Ads Editor’s powerful features and bulk editing tools.
Mar 45 min read


How I Use Negative Keywords in Google Ads for Better Results: A Beginner's Guide
A complete guide on how you can use negative keywords on your Google Ads campaigns and what impact it will have on your CTR.
Mar 34 min read


Why You Should Use Negative Keywords to Reduce Wasted Spend in Google Ads
What are negative keywords? Why are they important for setting up Google ads campaigns? How can they help in optimizing your campaign.
Feb 223 min read


Why Google Ads Quality Score Matters and How to Improve It
Boost your Google Ads performance with smart strategies to improve Quality Score and lower ad costs.
Feb 223 min read


What are Paid Ads?
What is paid advertisement? A beginner guide for new media buyers who want to learn and understand Google Ads and Facebook Ads.
Feb 213 min read


What’s New with Google Ads?
Stay updated with the latest Google Ads changes, from Performance Max upgrades to new policies & tagging improvements.
Feb 191 min read


How Audience Segmentation Can Improve Your Google Ads Targeting
Audience segmentation helps refine Google Ads targeting by grouping users & delivering tailored messages to boost CTR & conversions.
Feb 154 min read


Why Ad Extensions Are Essential for Better CTR in Google Ads
Ad Extensions enhance Google Ads by adding sitelinks, callouts and more to boost CTR & improve ad relevance. Learn how they work.
Feb 144 min read


Why You Need a Smart Keyword Strategy to Succeed in Google Ads
Boost your Google Ads success with a Smart Keyword Strategy , target the right audience, cut wasted spend and maximize ROI!
Feb 144 min read


How Smart Bidding Can Maximize Conversions in Your Google Ads Campaigns
Discover how Smart Bidding in Google Ads uses machine learning to optimize bids in real time, maximizing conversions & boosting ROI.
Feb 144 min read
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