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Meta Ads can be a goldmine for eCommerce, but media buyers often face hurdles like creative burnout, policy surprises, and targeting struggles. In this post, I break down nine common challenges and share practical solutions to overcome them.

Mastering Meta Ads targeting best practices in 2025 is crucial for maximizing ROAS and staying competitive. From leveraging advanced data analysis and lookalike audiences to optimizing placements and dynamic ads, this blog outlines five essential strategies every performance marketer should implement to refine targeting and boost campaign success.