3 AI Copywriting Mistakes to Avoid When Creating Google Ads

As digital marketing continues to evolve, advertisers are increasingly turning to AI tools like ChatGPT and Jasper to craft their Google Ads copy. While these tools can significantly enhance the ad creation process, they can also lead to serious missteps if not used thoughtfully.

Let's explore three common mistakes marketers make when using AI for Google Ads and how to avoid them to create compelling, high-performing ad creatives.

Mistake 1: Over-Reliance on Generic AI Outputs

AI tools are designed to generate content quickly, but one major pitfall is their tendency to produce vague or overly broad ad copy. When marketers rely too heavily on generic outputs, they risk crafting ads that lack differentiation from competitors.

Why It Hurts

Generic ad copy can lead to low click-through rates (CTRs) because it fails to capture the attention of potential customers. In a marketplace where users are bombarded with information, your ad must stand out to prompt engagement. If your ad copy doesn't highlight what makes your offer unique, it may go unnoticed, resulting in wasted ad spend.

Fix: Prompt with Specifics

To combat this issue, use specific value propositions, targeted keywords, and detailed information about your audience when generating ad copy with AI. For example, instead of asking for "ad copy for running shoes," provide context such as "high-performance running shoes for marathon runners, emphasizing durability and comfort." This will help the AI produce more tailored content that resonates with your audience.

Mistake 2: Ignoring Ad Character Limits and Format Rules

Another common error is disregarding Google's character limits and format rules for ads. Many AI-generated outputs exceed these limits, often leading to incomplete or truncated messages.

Why It Matters

Ads that exceed character limits not only get disapproved but also appear unprofessional. Truncated text creates a poor user experience and leads to wasted impressions. Without a clear message, potential customers may overlook your ad entirely.

Fix: Edit and Format Manually

Always double-check your ad copy against Google Ads guidelines. Familiarize yourself with the specific character limits for headlines and descriptions. A good practice is to draft your AI-generated copy and then edit it to fit within the required formats while maintaining the core message. Use concise and impactful language to ensure your ad performs well.

Mistake 3: Skipping the Human Touch

While AI can generate text rapidly, it lacks the emotional nuance and brand voice consistency that human writers contribute. Relying solely on AI can result in a robotic tone that fails to establish trust and connection with your audience.

Why It Matters

An emotional disconnect can weaken your branding efforts. Ads that resonate genuinely with users are more likely to inspire action. If your ad copy sounds too mechanical, it might fail to engage potential customers on a deeper level, leading to lower conversion rates.

Fix: Refine AI Drafts Manually

After generating ad copy, take the time to refine the drafts manually. Infuse your unique brand voice into the text and make it more persuasive. Consider adding emotional triggers, storytelling elements, or questions that resonate with your target audience. This personal touch will enhance your ad's effectiveness and create a stronger connection with users.

How to Avoid AI Google Ads Copywriting Mistakes in Your Campaigns

As you navigate the world of AI in advertising, it is crucial to remember to make AI your tool rather than your entire strategy. While AI can serve as an invaluable assistant in generating ad copy, it cannot replace the strategy, creativity, and emotional intelligence that human marketers bring to the table.

By avoiding these three common mistakes, you’ll find yourself creating Google Ads that are not only high-performing but also aligned with platform best practices and user intent.

Empower Your Campaigns

Using AI for Google Ads copy? Make it your assistant, not your strategist. Avoid these mistakes and your campaigns will thank you—with better clicks and conversions.

FAQs

1. What are common AI tools for generating Google Ads copy?

   
   

   Some popular AI tools include ChatGPT, Jasper, and Writesonic. Each offers unique features to help marketers generate ad copy quickly and efficiently.

   
   

2. How can I improve the specificity of the prompts I use in AI?

   
   

   When creating prompts, consider including the target audience, specific features or benefits of your product, and any relevant keywords you want to incorporate.

   
   

3. Why is editing AI-generated copy important?

   
   

   Editing ensures the ad copy aligns with your brand’s voice, humanizes the tone, and adheres to Google Ads formatting and character limit rules.

   
   

4. Can I fully rely on AI for my Google Ads campaigns?

   
   

   While AI can help streamline the writing process, it should not replace human oversight. Combining AI efficiency with human creativity and strategy is the best approach.

   
   

5. Where can I find Google Ads guidelines?

   
   

   You can find Google's official ad guidelines on their Ads Help Center. Familiarizing yourself with these rules will help improve your campaign performance.